Example Of An OTO In Action (One Time Offer Analysis)

Behind The Curtain of "One Time Offer"

Okay, this should be a continuity to the One Time Offer (OTO) – A Standalone Internet Business Model. I suggest that you read that first to have a better understanding of what we’ll be discussing today.

Example of an OTO IN ACTION

I’ve drafted a typical flow chart of how and where OTO can be used. It’s a simple 8 pages minisite. Yeah, it’s basically only 8 pages and that is a complete and sustainable internet business model in itself. Impressive isn’t it?

Let us just run through the 8 pages:

(Remarks: This is an example of a typical OTO business model and it’s up to your own creativity and amendment made in accordance to the test results that you achieved throughout time for optimum performance and return)

1) You have a squeeze page – This is a direct response page where visitors arrive to your site and were given no chance other than to subscribe to your mailing list or to leave. And you have to really design your squeeze page in an enticing manner that visitors will convert into subscribers. If you have no idea how to design a squeeze page, you can get Squeeze Page Generator to do that for you. It’s powerful yet simple software that helps you produce converting squeeze pages in a few clicks. There is added feature that I like most about this software – It helps to personalize your sales copy. The personalization feature did increase the conversion rate. And this is how you can get the most out from the traffic you send to your squeeze page. It’s the conversion that matters.

2) Then you’ve your first OTO page that offers something relevant to your main theme at GREAT values. (Here are example of what to offer in an OTO page – Supplementary or Complementary OTO)

3) An Exit Pop Up OTO – This is an OTO that you design specifically for visitors that are leaving your squeeze page without subscribing. It can be the same to your 2nd OTO page if you like. Just make it really exceptional in quality and VALUE.

4) 1st OTO Thank you page – This is the download page for your 1st OTO.

5) 2nd OTO page – This is the 2nd OTO page that you offer yet something else (something different from your 1st OTO of course) with great values. Just make it irresistible.

6) Subscriber Thank you page – And you must have a subscriber thank you page where you’ll thank your subscriber that didn’t take the 1st OTO. And on the same page itself, you could possibly integrate your 2nd OTO here.

7) 2nd OTO Thank you page – This is the download page for the 2nd OTO.

  Periodic OTO Pages – There could be more than one page here. This is where you’ll change your OTO frequently and offer it to your mailing list / subscribers. As aforementioned, it’s a periodic offer meaning that you can just shoot an email announcing this offer during Christmas, New Year, Your Birthday, Your son’s birthday etc. Just be creative and you could be offering OTO all year round and keep your pocket full all the time. But please make sure that you follow the “3 Practices that will Make or Break your OTO Campaign” discussed earlier.

It’s really crucial to your success. Don’t you ever skip that! Read that until the idea grounded in your head.

Okay, let’s keep moving. Carefully study the below diagram that I used to profit from the powerful OTO marketing system alone and how you can copy the same system for immediate profits.

We’ll run through the stages one by one:

1) Upon set up of the 8 pages OTO optimized minisite, you’ll of course, first of all drive traffic to it. We’ll not go into details on how to drive traffic to your site as that will be a totally different subject. But for the sake of your time, here are the top 10 ways to drive traffic to your site immediately with quality traffic.

• Using Google Adwords
• Using articles submission
• Join quality traffic exchange site like Instant Buzz
• Run solo ads
• Joint venture
• Forums
• Social Bookmarking
• EBay
• Viral Marketing
• SEO

2) Okay, now you have people coming to your powerful squeeze page. Note that I said it’s a powerful squeeze page that visitors can either subscribe to your opt-in or leave.

3) If they leave, your exit OTO will pop up with a targeted theme based exclusive product(s). Just try to monetize every possibility when visitors reach your page.

4) If they subscribed, they’ll be brought to your 1st OTO. And if they made the purchase, simple direct those to the 1st OTO download page. And you can actually add a 2nd OTO immediately before the download. I said maximum 2 OTO, didn’t I?

5) Then they’ll be added into your subscriber database for future Periodic OTO.

6) Or if they didn’t buy your first OTO, your visitors will be brought to the subscriber’s thank you page. And oh yes, you can include your 2nd OTO here. Of course it would be something different than the 1st OTO. Just get something else that either complement or supplement to your site theme that’ll be of interest to your visitors. But keep in mind of the rule when designing your OTO. (The 3 Practices)

7) Now they will go through the same process of either buying or not buying.

 If they bought, just lead them to the 2nd OTO thank you or download page.

9) Then it will again come to the Periodic OTO that will continuously earn you back end.

10) But if they didn’t buy, just lead them to a plain subscriber thank you page. Now remember, there could only be a maximum of 2 OTO(s) that run consecutively at one time. Don’t ever try to pop up another 3rd OTO during that simple optin sign up process. Visitors don’t like that. We’ll leave that in our Periodic OTO. So just don’t try to be smart and permanently leave a bad impression on yourself.

So you see how OTO are being used and how it can make you money? The above diagram is just one of the many examples of how OTO can make you money. It cannot be denied that OTO is a very effective and powerful marketing strategy that only few are using.

As you can see from the above illustration, you’ll notice that I used 4 Type of OTOs.

• 1st OTO
• Exit Pop Up OTO
• 2ND OTO and
• Periodic OTO

And if you examine the OTO model above carefully, we can see that no matter what route the visitors take, will eventually come to the Periodic OTO where you can keep sending them more and more periodic OTO and earn back end. And that’s made possible by having good autoresponder system. Yeah, we have now come back to the basic – The money is in the list. I highly recommend you to use quality autoresponder services like Aweber or GetResponse. You do not want your periodic OTO to get into the bulk folder of your subscribers don’t you?

Or if you prefer to host your own autoresponder script like I do, get quality script. I’m using the Ultimate Affiliate Manager as it not only manages my mailing list but also allows me to sell multiple items at Clickbank with one Clickbank account.

(Update: Ultimate Affiliate Manager is no longer for sale. The script however has now been turned into a All-In One Place Solution for internet business owner that you can check out HERE. It is a powerful business automation center that includes not only autoresponders but a lot more of features like below:

# Autoresponder and newsletter manager
# Affiliates manager
# Product and customer manager
# Membership website manager
# Ad tracking system
# PDF ebook generator and brander
# Digital download protection systerm and a lot more!

Click Here to read more..

Two FAQ about OTO

Okay, now that you know how powerful OTO can be and how you can
implement OTO on your site for profits. There may be some problems
that are still lingering in your ears. Yes, and I hear that…

The 2 common questions people ask when they were introduced to OTO.

Where do I get products for my OTO?

Okay, that’s another good question. Well, if you’re in the Internet Marketing Niche, finding quality products to be offered in your OTO is a breeze. There are literally hundreds of membership sites out there that offer you Master Resale Right’s product and some even Private Label Products that you can easily customize and claim ownership to. I belong to Resale Rights World of Anders Eriksson. RRW offers an ever increasing library of Resale Rights and Private Label Rights products and software that you can re-package immediately for your OTO. This is one of the premium site that I truly recommend as it is always updated with new products and software. Best of all, you don't even need to pay for a monthly fee but just a small one time fee. I highly recommended it. Click here to read more..

If you’re in other niches, don’t be disappointed. Resale Rights is a hot thing right now. And if you do your research properly, there are Resale Rights products for any niche that you can think of. Listed below are some high quality membership sites that you can consider:

Niche Membership Pro – A site by Julie Stone, you can expect quality products and top notch support from her and her team. Most interesting, other than PLR ebooks, you'll also be given premium Wordpress, Blogger and HTML templates every month. You will get products that cover a wide range of topics and in many formats - audio ebooks, scripts and softwares, ecourses, rebrandable software and a lot more. Membership fee is also dirt cheap for what you get. Rest assured that the products are not old products that you can find floating around the net everywhere but new products in many niches.

Montly Content – Also by a respectable marketer – Ryan Even, this membership is also highly recommended particularly because it’s limited only to 100 members. In other words, this secure a better value of the products offered.

Remarks: Some people might be turned off by the high membership fees but a true marketer would be happy to join simply because you won’t find the products that you will be getting already saturated all over the internet which in fact offer a better chance on ROI.

However, to still make good use of cheaper PLR or MRR membership for the OTO business model to work well, you’ll have to put in some effort to repackage or editing the products to make them unique. (Uniqueness being one of the quality of OTO)

Cheaper membership site with still quality products that I have come across include PLR eBook Club and SimplyPLR.

However the best way of doing it would still be to write your own ebooks or to develop your own softwares. You can do this by combining PLR articles that you get through top notch PLR article site like Montly Content and compile it into an ebook or maybe to burn it into a CD and so on. But that still sounds like a lot of work to do, isn’t it? And that lead us to the second question.

How do I setup the OTO?

This question is a big turn off for most people. You see, everyone including you and me is lazy by nature. And techie stuff like this is not going to be a pleasant thing.

Anyway, I must stress here that OTO can be a standalone business in itself that is highly profitable. Just look again at the diagram above. Does it look very difficult? Surely not. So, if you’re serious of making money online, don’t let this be a hindrance to get you started on a profitable OTO business.

But things have changed tremendously lately. Building a website is just a mouse clicking thing with software like Xsitepro. It just nice for lazy people like me. And recently there is even a membership site that shocks the OTO industry altogether. The site offers to create the OTO page for you and all that is required from you is to just copy and place a little code on your webpage. Membership is still FREE at time of this writing. Click here to see if you can still get the FREE Lifetime Membership.

It has become a lot easier nowadays to make money online with all these tutorials and services. All you need to do is to take action. Unlike 10 years ago where the internet is still at its infancy, building your own website is a nightmare. Domain names cost up to $60 per year. And hosting beyond $100 per month. There is just too much techie stuff to learn and the startup costs were extremely high at that time. But now, it seems like everything has been laid down properly for you. And I guess you can see how powerful this OTO thing is and how you can actually copy the same OTO business model above to start making money.

It can be an independent business. Because the model will eventually build your list that you can keep in touch with and sending powerful periodic OTO over and over. Ever heard that gurus made most from their list? And the best thing of having your own list is because you don’t spend a dime on paid advertising anymore. Just by sending them an OTO broadcast can earn you more than what some people earn in a year. But there’re 2 prerequisite to that. You’ll need a good autoresponder like Aweber or GetResponse and you’ll need to build your list.

And OTO is the best marketing tactic to help you build a targeted list while making you money in the process. Building a list from scratch may not sound good to you. Simply because it take a very long time. But with OTO, that would be a lot easier. Why? Because you can make money while in the process of building your list. Start making money with OTO Today!

Cheers!
Waken